ChatGPT now shows ads. OpenAI opened its ad platform to US advertisers this year, and the ads appear inside conversations when someone is talking about the kind of problem your product solves. AdPlus has run campaigns on it since the summer, and starting today you can ask for access to run yours through AdPlus, next to Google, Meta, TikTok and the nine other networks you already manage there.
Access is by invitation while the network is in beta. Here is what that means, what you get, and what we have learned so far.
What a ChatGPT ad is
A ChatGPT ad is a single chat card: a title, a short body, one image and a link. It appears when the conversation’s context matches what OpenAI calls context hints, short descriptions of the situations in which your product is useful. There is no demographic targeting and no geographic targeting beyond country; the match is on what the person is talking about.
That makes it different from every other network AdPlus supports, and it is why we built the integration the way we did. Your plan’s keywords and audience description become the context hints. The AI creative studio writes the card from the same brief as your other networks and sizes it to OpenAI’s limits. You approve it before it goes live, and OpenAI reviews it before it shows.
What early campaigns look like
Our fleet cost report covers ten ChatGPT campaigns over 90 days. The short version:
| Campaigns | Spend | CPM | Pooled CPC | Median CPC | Median CTR |
|---|---|---|---|---|---|
| 10 | $25,794 | $21.51 | $1.48 | $7.34 | 0.41% |
The gap between the pooled and median cost per click is the thing to understand before you start. A couple of large, well-tuned accounts bought most of the clicks cheaply; a typical first campaign paid several dollars per click. Budget for the median, and treat the first two weeks as the period where the context hints get tuned.
Two constraints from OpenAI’s side: advertisers must be US-based during the beta, and every ad goes through review before it is shown.
Why invitation only
Three reasons, all practical.
- OpenAI’s own beta is small and reviewed account by account. Switching on a workspace means walking it through that review, which we do by hand.
- The targeting model is new. We want each early advertiser to get a human look at their context hints for the first campaign, so the results teach us something instead of burning a budget.
- Capacity. We can bring on a handful of workspaces a week while keeping that attention.
So we are opening access in small batches, in the order requests arrive. There is no charge for the invitation. Ad spend is billed by OpenAI, and AdPlus takes no commission on it, the same as every other network.
Tired of juggling 12 ad network dashboards?
AdPlus plans, launches, and monitors campaigns across Google, Meta, LinkedIn, TikTok, and 8 more networks — from one chat. Free Starter tier.
Get started →How to get on the list
Two ways:
- Visit adplus.com/chatgpt-ads and leave your name, email and the site you would advertise.
- If you already use AdPlus, open Connections, find ChatGPT Ads in the connect menu, and click Request invitation.
Either way you get an email confirming you are on the list, and another when your workspace is switched on. Nothing else to do until then, except perhaps connecting your other networks and building your first plan, because the same plan launches on ChatGPT the day you are enabled.
FAQ
Does it cost anything to be on the invitation list?
No. The invitation is free. Ad spend on ChatGPT is billed by OpenAI directly, and AdPlus charges no commission on it.
Do I need my own OpenAI Ads account?
Yes. OpenAI issues the ad account and the API key; AdPlus connects with that key and runs the campaigns. We walk you through creating both when your invitation arrives.
Can I target by location or demographics?
By country only. ChatGPT ads are matched on conversation context, not on who the person is. AdPlus builds the context hints from your plan.
What does an ad look like?
One chat card: title, body, image and link. The AI creative studio writes it from your brief; you approve before it goes live.