Advertising Glossary
Plain-English definitions of the ad metrics and terms that actually matter — each with the formula, an example, and why it counts.
Ad FatigueAd RankAdvertising Cost of Sales (ACoS)AttributionBidding StrategyClick-Through Rate (CTR)Conversion Rate (CVR)Conversion TrackingCost Per Acquisition (CPA)Cost Per Click (CPC)Cost Per Install (CPI)Cost Per Lead (CPL)Cost Per Mille (CPM)DaypartingFrequencyFrequency CappingImpressionsKeyword Match TypesLanding PageLookalike AudienceNegative KeywordsQuality ScoreReachRetargetingReturn on Ad Spend (ROAS)Return on Investment (ROI)Total Advertising Cost of Sales (TACoS)Tracking PixelUTM Parameters (UTM)
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