Ad Benchmarks by Network, Industry & Goal
Real 2026 advertising benchmarks — CPC, click-through rate, and conversion rate for every major ad network, broken down by industry and goal. Full data tables below, plus a page for every network, industry, and goal.
Average CPC by network & industry (2026)
Typical cost-per-click ranges (USD) for each network by business type, from AdPlus’s effectiveness data. CPC shown for each network’s best-fit goal per industry.
| Network | B2B SaaS | B2C services | e-commerce | local business | mobile app | creator / media |
|---|---|---|---|---|---|---|
| Google Ads | $3.00–$15 | $0.50–$5.00 | $0.50–$5.00 | $2.00–$12 | $0.50–$4.00 | $0.30–$3.00 |
| Meta Ads | $0.30–$2.00 | $0.50–$5.00 | $0.50–$4.00 | $0.20–$1.00 | $0.50–$3.00 | $0.10–$0.50 |
| LinkedIn Ads | $5.00–$15 | $0.50–$5.00 | $0.50–$3.00 | $5.00–$12 | $0.50–$3.00 | $4.00–$10 |
| Microsoft Ads | $2.00–$10 | $0.50–$5.00 | $0.50–$4.00 | $1.00–$8.00 | $0.50–$3.00 | $0.30–$2.00 |
| Reddit Ads | $0.50–$3.00 | $0.50–$5.00 | $0.40–$2.00 | $0.50–$3.00 | $0.50–$3.00 | $0.30–$2.00 |
| TikTok Ads | $0.10–$1.00 | $0.50–$5.00 | $0.05–$0.50 | $0.10–$0.50 | $0.05–$0.50 | $0.05–$0.50 |
| Pinterest Ads | $0.10–$0.50 | $0.50–$5.00 | $0.20–$1.50 | $0.10–$0.50 | $0.30–$2.00 | $0.05–$0.50 |
| Snapchat Ads | $0.50–$3.00 | $0.50–$5.00 | $0.10–$1.00 | $0.20–$1.00 | $0.30–$2.00 | $0.10–$0.50 |
| Spotify Ads | $1.00–$4.00 | $0.50–$5.00 | $1.00–$4.00 | $1.00–$3.00 | $1.00–$3.00 | $0.50–$3.00 |
| Amazon Ads | $0.50–$3.00 | $0.50–$3.00 | $0.50–$4.00 | $0.50–$3.00 | $0.50–$3.00 | $0.50–$3.00 |
| Apple Search Ads | $0.50–$3.00 | $0.50–$3.00 | $0.50–$3.00 | $0.50–$3.00 | $0.50–$3.00 | $0.50–$3.00 |
| X Ads | $0.50–$3.00 | $0.50–$5.00 | $0.30–$2.00 | $0.30–$2.00 | $0.20–$1.00 | $0.20–$1.50 |
Average CTR by network & industry (2026)
Typical click-through-rate ranges by network and business type. Blank cells indicate combinations where the network is rarely used for that industry.
| Network | B2B SaaS | B2C services | e-commerce | local business | mobile app | creator / media |
|---|---|---|---|---|---|---|
| Google Ads | 1.5%–3.0% | 2.0%–3.5% | 3.0%–5.0% | 4.0%–6.0% | 2.0%–4.0% | 2.0%–3.5% |
| Meta Ads | 0.8%–1.5% | 0.8%–1.5% | 1.0%–2.0% | 1.0%–1.8% | 1.0%–2.0% | 0.8%–1.5% |
| LinkedIn Ads | 0.5%–0.7% | 0.5%–0.6% | 0.4%–0.6% | 0.4%–0.6% | 0.4%–0.6% | 0.5%–0.6% |
| Microsoft Ads | 1.8%–3.5% | 2.0%–3.5% | 2.0%–3.5% | 3.0%–5.0% | 2.0%–3.5% | 2.0%–3.5% |
| Reddit Ads | 0.6%–1.2% | 0.5%–1.2% | 0.4%–1.0% | 0.5%–1.2% | 0.5%–1.2% | 0.7%–1.5% |
| TikTok Ads | 1.0%–2.5% | 1.0%–2.5% | 1.0%–2.5% | 1.0%–2.5% | 1.5%–3.0% | 1.5%–3.0% |
| Pinterest Ads | 0.2%–0.5% | 0.2%–0.5% | 0.2%–0.5% | 0.2%–0.5% | 0.2%–0.5% | 0.2%–0.4% |
| Snapchat Ads | 0.3%–0.8% | 0.3%–0.8% | 0.3%–0.8% | 0.3%–0.8% | 0.5%–1.2% | 0.3%–0.8% |
| Spotify Ads | 0.1%–0.2% | 0.1%–0.2% | 0.1%–0.2% | 0.1%–0.2% | 0.1%–0.2% | 0.1%–0.3% |
| Amazon Ads | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% |
| Apple Search Ads | — | — | — | — | — | — |
| X Ads | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% | 0.4%–1.0% |
Best ad networks by industry & goal
Best Ad Networks for B2B SaaS brand awarenessBest Ad Networks for B2B SaaS leadsBest Ad Networks for B2B SaaS salesBest Ad Networks for B2B SaaS sign-upsBest Ad Networks for B2B SaaS website trafficBest Ad Networks for B2C services brand awarenessBest Ad Networks for B2C services leadsBest Ad Networks for B2C services salesBest Ad Networks for B2C services sign-upsBest Ad Networks for B2C services website trafficBest Ad Networks for creator / media brand awarenessBest Ad Networks for creator / media sign-upsBest Ad Networks for creator / media website trafficBest Ad Networks for e-commerce brand awarenessBest Ad Networks for e-commerce salesBest Ad Networks for e-commerce sign-upsBest Ad Networks for e-commerce website trafficBest Ad Networks for local business brand awarenessBest Ad Networks for local business leadsBest Ad Networks for local business sign-upsBest Ad Networks for local business website trafficBest Ad Networks for mobile app app installsBest Ad Networks for mobile app brand awarenessBest Ad Networks for mobile app website traffic
CPC, CTR & conversion benchmarks by network & industry
Amazon Ads Benchmarks for e-commerce: CPC, CTR & CVRApple Search Ads Benchmarks for mobile app: CPC, CTR & CVRGoogle Ads Benchmarks for B2B SaaS: CPC, CTR & CVRGoogle Ads Benchmarks for B2C services: CPC, CTR & CVRGoogle Ads Benchmarks for creator / media: CPC, CTR & CVRGoogle Ads Benchmarks for e-commerce: CPC, CTR & CVRGoogle Ads Benchmarks for local business: CPC, CTR & CVRGoogle Ads Benchmarks for mobile app: CPC, CTR & CVRLinkedIn Ads Benchmarks for B2B SaaS: CPC, CTR & CVRLinkedIn Ads Benchmarks for B2C services: CPC, CTR & CVRLinkedIn Ads Benchmarks for creator / media: CPC, CTR & CVRLinkedIn Ads Benchmarks for local business: CPC, CTR & CVRMeta Ads Benchmarks for B2B SaaS: CPC, CTR & CVRMeta Ads Benchmarks for B2C services: CPC, CTR & CVRMeta Ads Benchmarks for creator / media: CPC, CTR & CVRMeta Ads Benchmarks for e-commerce: CPC, CTR & CVRMeta Ads Benchmarks for local business: CPC, CTR & CVRMeta Ads Benchmarks for mobile app: CPC, CTR & CVRMicrosoft Ads Benchmarks for B2B SaaS: CPC, CTR & CVRMicrosoft Ads Benchmarks for B2C services: CPC, CTR & CVRMicrosoft Ads Benchmarks for creator / media: CPC, CTR & CVRMicrosoft Ads Benchmarks for e-commerce: CPC, CTR & CVRMicrosoft Ads Benchmarks for local business: CPC, CTR & CVRMicrosoft Ads Benchmarks for mobile app: CPC, CTR & CVRPinterest Ads Benchmarks for B2B SaaS: CPC, CTR & CVRPinterest Ads Benchmarks for B2C services: CPC, CTR & CVRPinterest Ads Benchmarks for creator / media: CPC, CTR & CVRPinterest Ads Benchmarks for e-commerce: CPC, CTR & CVRPinterest Ads Benchmarks for local business: CPC, CTR & CVRReddit Ads Benchmarks for B2B SaaS: CPC, CTR & CVRReddit Ads Benchmarks for B2C services: CPC, CTR & CVRReddit Ads Benchmarks for creator / media: CPC, CTR & CVRReddit Ads Benchmarks for e-commerce: CPC, CTR & CVRReddit Ads Benchmarks for mobile app: CPC, CTR & CVRSnapchat Ads Benchmarks for B2C services: CPC, CTR & CVRSnapchat Ads Benchmarks for creator / media: CPC, CTR & CVRSnapchat Ads Benchmarks for e-commerce: CPC, CTR & CVRSnapchat Ads Benchmarks for local business: CPC, CTR & CVRSnapchat Ads Benchmarks for mobile app: CPC, CTR & CVRSpotify Ads Benchmarks for B2B SaaS: CPC, CTR & CVRSpotify Ads Benchmarks for B2C services: CPC, CTR & CVRSpotify Ads Benchmarks for creator / media: CPC, CTR & CVRSpotify Ads Benchmarks for e-commerce: CPC, CTR & CVRSpotify Ads Benchmarks for local business: CPC, CTR & CVRSpotify Ads Benchmarks for mobile app: CPC, CTR & CVRTikTok Ads Benchmarks for B2B SaaS: CPC, CTR & CVRTikTok Ads Benchmarks for B2C services: CPC, CTR & CVRTikTok Ads Benchmarks for creator / media: CPC, CTR & CVRTikTok Ads Benchmarks for e-commerce: CPC, CTR & CVRTikTok Ads Benchmarks for local business: CPC, CTR & CVRTikTok Ads Benchmarks for mobile app: CPC, CTR & CVRX Ads Benchmarks for B2B SaaS: CPC, CTR & CVRX Ads Benchmarks for B2C services: CPC, CTR & CVRX Ads Benchmarks for creator / media: CPC, CTR & CVRX Ads Benchmarks for e-commerce: CPC, CTR & CVRX Ads Benchmarks for local business: CPC, CTR & CVRX Ads Benchmarks for mobile app: CPC, CTR & CVR
Advertising benchmarks by network
Amazon Ads Advertising Benchmarks 2026: CPC by IndustryApple Search Ads Advertising Benchmarks 2026: CPC by IndustryGoogle Ads Advertising Benchmarks 2026: CPC by IndustryLinkedIn Ads Advertising Benchmarks 2026: CPC by IndustryMeta Ads Advertising Benchmarks 2026: CPC by IndustryMicrosoft Ads Advertising Benchmarks 2026: CPC by IndustryPinterest Ads Advertising Benchmarks 2026: CPC by IndustryReddit Ads Advertising Benchmarks 2026: CPC by IndustrySnapchat Ads Advertising Benchmarks 2026: CPC by IndustrySpotify Ads Advertising Benchmarks 2026: CPC by IndustryTikTok Ads Advertising Benchmarks 2026: CPC by IndustryX Ads Advertising Benchmarks 2026: CPC by Industry
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