Click-Through Rate (CTR)
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's a core signal of how relevant and compelling your ad is to the audience.
Formula
CTR = (Clicks ÷ Impressions) × 100%Example
1,000 impressions and 20 clicks → CTR = (20 ÷ 1,000) × 100 = 2%.
Why it matters
CTR feeds ad-ranking systems like Google Quality Score — higher CTR can lower your CPC. But very high CTR with low conversion can signal misleading creative, so read it with conversion rate.
Put these metrics to work
AdPlus plans, launches, and optimizes campaigns across 12 ad networks from one screen — and tracks every metric here for you. Free to start, no card.
FAQ
What is a good CTR?
Search ads often see 3–6%+ on brand terms and ~1–3% on generic terms; social display ads are frequently under 1%. Compare to the norm for your network and placement.
Does CTR affect cost?
Yes on auction platforms — a higher expected CTR improves ad rank / relevance scores, which can reduce your CPC for the same position.