Dayparting
Dayparting (ad scheduling) is showing your ads only during specific hours or days when they perform best, and pausing or reducing bids when they don't.
Also called: Ad schedulingFormula
Dayparting = schedule delivery by hour/day of weekExample
A B2B advertiser runs ads only during business hours on weekdays, when decision-makers convert, and pauses overnight and weekends.
Why it matters
Dayparting concentrates budget in high-converting windows, lifting overall efficiency — especially for businesses with clear time-of-day patterns (offices, restaurants, support-dependent purchases).
Put these metrics to work
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FAQ
Is dayparting worth it?
It helps most when conversion rates vary strongly by time — otherwise it can needlessly limit volume. Check your hour-of-day and day-of-week conversion reports first.
How do I set up dayparting?
Most platforms have an ad-schedule setting; some tools (including AdPlus) let you set per-network schedules and bid adjustments by time block.