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Apple Search Ads Benchmarks for mobile app: CPC, CTR & CVR (2026)

How much does Apple Search Ads advertising cost for a mobile app, and is it worth it? Here are the real 2026 benchmarks — CPC, click-through rate, conversion rate, and the budget you need to compete — pulled from AdPlus's cross-network effectiveness data.

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  • Typical CPC: $0.50–$3.00
  • Landing-page conversion rate: 25.0%–40.0%
  • Estimated cost per app install: ~$5.38
  • Realistic minimum monthly budget: $150

Is Apple Search Ads good for mobile app? It's a strong fit for app installs — Top channel for iOS app installs — direct App Store search intent, no creative production needed. Across the 12 networks we score for mobile app app installs, Apple Search Ads ranks #2.

Best objectives on this network for mobile app: app installs (fit 90/100), website traffic (fit 60/100), brand awareness (fit 50/100).

Example

At a $150/month budget and a $0.50–$3.00 CPC, expect roughly 86 clicks/month and about 28 app installs at a ~$5.38 cost per app install. Actual results depend on your offer, creative, and landing page.

Tip — To hit the low end of the $0.50–$3.00 CPC range on Apple Search Ads, tighten targeting to your highest-intent audience, message-match the ad to the landing page, and start on the network's automated bidding once you have conversion tracking live.

Questions

How much does Apple Search Ads cost for a mobile app?
On Apple Search Ads, a mobile app typically pays $0.50–$3.00 per click, with a 25.0%–40.0% landing-page conversion rate — roughly $5.38 per app install. Plan for at least $150/month to gather enough data.
Is Apple Search Ads a good channel for mobile app?
Top channel for iOS app installs — direct App Store search intent, no creative production needed. It's a strong fit for app installs, ranking #2 of 12 networks we benchmark for this goal.

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