Free tools for ad operators
Quick utilities to plan, price, and validate ad campaigns across the major ad networks. No signup required.
Ad Budget Calculator
Calculate how to split your ad budget across Google, Meta, TikTok, LinkedIn, and 8 more networks. Pick your goal and business type, get a recommended allocation in seconds.
Open calculatorAd Specs Validator
Paste your ad copy once, see if it fits Google, Meta, LinkedIn, TikTok, Reddit, Microsoft, Pinterest, Snapchat, X, and Spotify — instantly. Per-network character limits in one view.
Open validatorAd Score — Pre-Launch Grader
Paste your ad copy and get a 0–100 predicted-performance score before you spend a dollar — graded against Google Ad Strength, Meta quality signals, and each network’s best practices, with the exact fixes to raise it.
Score my adAd Spy — Who’s Advertising This?
See the ads any brand is running right now on Meta and TikTok — their hooks, offers, and how long they’ve run. Free browser extension for Chrome, Edge, and Firefox, or check a brand right here.
Spy on a brandAd Benchmarks Explorer
Real 2026 CPC, click-through, and conversion-rate benchmarks for every major ad network — broken down by industry and goal. See which networks fit your business and what to budget.
Explore benchmarksAd Quality Score CheckerSoon
Paste a campaign and get a quality score per network with concrete fixes — the same scoring engine AdPlus uses internally.
Coming soonPre-filled for your situation
60 ready-made variants with the benchmarks and limits already pinned for your business, network, goal, or budget.
Budget calculator — by business
Budget calculator — by network
See all 40 calculators →Specs validator — by network
These tools are free and don't require an account. If you want the full version — AI campaign planning, 1-click multi-network launch, unified reporting — join the AdPlus beta.