Google Ads Advertising Benchmarks 2026: CPC by Industry
What does Google Ads cost, and who is it best for? Below are 2026 CPC benchmarks by industry, plus a fit score so you know whether Google Ads deserves a slice of your budget.
Use the Ad Benchmarks Explorer
Pick your network, industry, and goal — see real CPC, CTR, and conversion-rate benchmarks, and which networks fit best.
- B2B SaaS: CPC $3.00–$15 (fit 95/100)
- B2C services: CPC $0.50–$5.00 (fit 92/100)
- e-commerce: CPC $0.50–$5.00 (fit 95/100)
- local business: CPC $2.00–$12 (fit 95/100)
- mobile app: CPC $0.50–$4.00 (fit 85/100)
- creator / media: CPC $0.30–$3.00 (fit 80/100)
Example
Google Ads is strongest for B2B SaaS — start there if it matches your business.
Tip — CPCs vary widely by industry and competition. Use these as a planning baseline, then let AdPlus's budget calculator split spend across the networks that fit your goal.
Questions
How much does Google Ads advertising cost?
On Google Ads, CPCs vary by industry (see the table above). Costs depend on competition, targeting, and Quality/relevance scores.
Who should advertise on Google Ads?
Google Ads fits B2B SaaS best in our data, but it can work for other verticals — check the per-industry benchmark pages.
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