Microsoft Ads Advertising Benchmarks 2026: CPC by Industry
What does Microsoft Ads cost, and who is it best for? Below are 2026 CPC benchmarks by industry, plus a fit score so you know whether Microsoft Ads deserves a slice of your budget.
Use the Ad Benchmarks Explorer
Pick your network, industry, and goal — see real CPC, CTR, and conversion-rate benchmarks, and which networks fit best.
- B2B SaaS: CPC $2.00–$10 (fit 60/100)
- B2C services: CPC $0.50–$5.00 (fit 78/100)
- e-commerce: CPC $0.50–$4.00 (fit 55/100)
- local business: CPC $1.00–$8.00 (fit 55/100)
- mobile app: CPC $0.50–$3.00 (fit 30/100)
- creator / media: CPC $0.30–$2.00 (fit 50/100)
Example
Microsoft Ads is strongest for B2C services — start there if it matches your business.
Tip — CPCs vary widely by industry and competition. Use these as a planning baseline, then let AdPlus's budget calculator split spend across the networks that fit your goal.
Questions
How much does Microsoft Ads advertising cost?
On Microsoft Ads, CPCs vary by industry (see the table above). Costs depend on competition, targeting, and Quality/relevance scores.
Who should advertise on Microsoft Ads?
Microsoft Ads fits B2C services best in our data, but it can work for other verticals — check the per-industry benchmark pages.
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