Landing Page
A landing page is the web page a user reaches after clicking your ad. Its job is to convert that visit into the action you're paying for — purchase, signup, or lead.
Formula
Landing page = ad's destination, optimized for one conversion goalExample
An ad for a specific running shoe links to that product's page (not the homepage), matching the ad's message and making it easy to buy.
Why it matters
The landing page is where most conversion rate is won or lost. Message match with the ad, fast load speed, and low friction often move CVR more than any bidding change — and Google factors landing-page experience into Quality Score.
Put these metrics to work
AdPlus plans, launches, and optimizes campaigns across 12 ad networks from one screen — and tracks every metric here for you. Free to start, no card.
FAQ
Should ads go to the homepage?
Usually no — a dedicated, relevant landing page that matches the ad's promise converts better than a general homepage.
What makes a good landing page?
Message match with the ad, a single clear call to action, fast load, mobile-friendliness, trust signals, and minimal friction.