Amazon Ads Advertising Benchmarks 2026: CPC by Industry
What does Amazon Ads cost, and who is it best for? Below are 2026 CPC benchmarks by industry, plus a fit score so you know whether Amazon Ads deserves a slice of your budget.
Use the Ad Benchmarks Explorer
Pick your network, industry, and goal — see real CPC, CTR, and conversion-rate benchmarks, and which networks fit best.
- B2B SaaS: CPC $0.50–$3.00 (fit 20/100)
- B2C services: CPC $0.50–$3.00 (fit 20/100)
- e-commerce: CPC $0.50–$4.00 (fit 90/100)
- local business: CPC $0.50–$3.00 (fit 20/100)
- mobile app: CPC $0.50–$3.00 (fit 20/100)
- creator / media: CPC $0.50–$3.00 (fit 20/100)
Example
Amazon Ads is strongest for e-commerce — start there if it matches your business.
Tip — CPCs vary widely by industry and competition. Use these as a planning baseline, then let AdPlus's budget calculator split spend across the networks that fit your goal.
Questions
How much does Amazon Ads advertising cost?
On Amazon Ads, CPCs vary by industry (see the table above). Costs depend on competition, targeting, and Quality/relevance scores.
Who should advertise on Amazon Ads?
Amazon Ads fits e-commerce best in our data, but it can work for other verticals — check the per-industry benchmark pages.
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