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Microsoft Ads Benchmarks for local business: CPC, CTR & CVR (2026)

How much does Microsoft Ads advertising cost for a local business, and is it worth it? Here are the real 2026 benchmarks — CPC, click-through rate, conversion rate, and the budget you need to compete — pulled from AdPlus's cross-network effectiveness data.

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  • Typical CPC: $1.00–$8.00
  • Typical CTR: 3.0%–5.0%
  • Landing-page conversion rate: 5.0%–12.0%
  • Estimated cost per lead: ~$53
  • Realistic minimum monthly budget: $150

Is Microsoft Ads good for local business? It's a solid fit for leads — Local search on Bing; less competitive than Google local. Across the 11 networks we score for local business leads, Microsoft Ads ranks #3.

Best objectives on this network for local business: leads (fit 55/100), website traffic (fit 50/100).

Example

At a $150/month budget and a $1.00–$8.00 CPC, expect roughly 33 clicks/month and about 3 leads at a ~$53 cost per lead. Actual results depend on your offer, creative, and landing page.

Tip — To hit the low end of the $1.00–$8.00 CPC range on Microsoft Ads, tighten targeting to your highest-intent audience, message-match the ad to the landing page, and start on the network's automated bidding once you have conversion tracking live.

Questions

How much does Microsoft Ads cost for a local business?
On Microsoft Ads, a local business typically pays $1.00–$8.00 per click, with a 5.0%–12.0% landing-page conversion rate — roughly $53 per lead. Plan for at least $150/month to gather enough data.
Is Microsoft Ads a good channel for local business?
Local search on Bing; less competitive than Google local. It's a solid fit for leads, ranking #3 of 11 networks we benchmark for this goal.

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