AdPlus / Ad Benchmarks Explorer / Microsoft Ads Benchmarks Mobile App

Microsoft Ads Benchmarks for mobile app: CPC, CTR & CVR (2026)

How much does Microsoft Ads advertising cost for a mobile app, and is it worth it? Here are the real 2026 benchmarks — CPC, click-through rate, conversion rate, and the budget you need to compete — pulled from AdPlus's cross-network effectiveness data.

Use the Ad Benchmarks Explorer

Pick your network, industry, and goal — see real CPC, CTR, and conversion-rate benchmarks, and which networks fit best.

Open the Benchmarks Explorer →
  • Typical CPC: $0.50–$3.00
  • Typical CTR: 2.0%–3.5%
  • Landing-page conversion rate: 25.0%–40.0%
  • Estimated cost per app install: ~$5.38
  • Realistic minimum monthly budget: $150

Is Microsoft Ads good for mobile app? It's a niche/experimental fit for app installs — Limited app install volume compared to Google/Meta. Across the 12 networks we score for mobile app app installs, Microsoft Ads ranks #8.

Best objectives on this network for mobile app: app installs (fit 30/100).

Example

At a $150/month budget and a $0.50–$3.00 CPC, expect roughly 86 clicks/month and about 28 app installs at a ~$5.38 cost per app install. Actual results depend on your offer, creative, and landing page.

Tip — To hit the low end of the $0.50–$3.00 CPC range on Microsoft Ads, tighten targeting to your highest-intent audience, message-match the ad to the landing page, and start on the network's automated bidding once you have conversion tracking live.

Questions

How much does Microsoft Ads cost for a mobile app?
On Microsoft Ads, a mobile app typically pays $0.50–$3.00 per click, with a 25.0%–40.0% landing-page conversion rate — roughly $5.38 per app install. Plan for at least $150/month to gather enough data.
Is Microsoft Ads a good channel for mobile app?
Limited app install volume compared to Google/Meta. It's a niche/experimental fit for app installs, ranking #8 of 12 networks we benchmark for this goal.

AdPlus is live — free Starter tier

One login for 12 ad networks. AI plans your campaign, validates every asset automatically, and publishes across every connected account. Start on the free Starter tier.

Get started

Related guides